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23 March 2023, London /PRNewswire — The Mobile IVT Overlap Report Series: February 2023 was just published by Pixalate, the industry-leading analytics platform for connected TV (CTV) and mobile advertising compliance, privacy, and fraud protection. The series identifies which mobile applications for Apple iOS and Google Android have high levels of invalid traffic. (IVT).

Advertising buyers and sellers can use the information provided by Pixalate’s monthly study of suspicious traffic patterns between mobile devices and apps to prevent possible ad fraud. One indication of potential botnets, which do exist in the mobile app ecosystem, is traffic overlap.

To learn more about our IVT Overlap analysis and the methodology used to create these top impacted apps charts, please visit our inaugural IVT Overlap Report blog post.

Top Mobile Apps with Overlapping Invalid Traffic in February 2023

Android Apps

  • Over 50% of all fictitious traffic to Xumo Play also viewed Tubi, Pluto TV, and Plex, according to IVT data from Xumo Play.
  • MTV: Over 50% of IVT was split with Philo: Live and On-Demand TV, Pluto TV: Live TV and Movies, and Tubi: Movies & TV Shows.
  • Peacock TV: Over 50% of its IVT is shared with Tubi, Pluto TV, and Philo, which all offer movies and TV shows.

iOS Apps

  • Bricks n Balls: 30- 50% shared IVT with – Number Games, Tap & Say – Travel Phrasebook, Learn French -Travel in France
  • Merge Monster Craft Runner : over 50% shared IVT with Color Friend vs 100 Doors, Merge Alphabet: Lord Run, Color Monster Alphabet Friends
  • Dominoes Battle: The Best Game: over 30-50% shared IVT with Learn German – Phrasebook, Learn Spanish-Spain Phrasebook, Survival RPG 1: Treasure hunt

About Pixalate

The industry-leading platform for analytics on compliance, privacy, and fraud prevention for mobile advertising and connected TV (CTV) is called Pixalate. We are dedicated to preserving your image and increasing your media value. For improved ad fraud discovery and eradication, Pixalate is the only provider of a system of coordinated solutions spanning display, apps, video, and CTV. For the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV ads, Pixalate is a tool that has received MRC accreditation.


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